Our story

Building on our strengths

We took our pioneering LCD technology from the welding bench to the great outdoors.

In the mid-1980s, react’s parent company optrel invented an automatically dimming welding helmet based on liquid-crystal technology; since then, it has become a leading supplier of occupational safety products for face, head and breathing protection. When optrel decided to bring its technology outdoors, it created react. The sports eyewear that we developed together has revolutionized the industry.